Business & Marketing

Social Media Mindset - Full Course

Description

Social Media Mindset is an industry-based curriculum developed by professionals in digital marketing. This course is designed to be instructor led and requires student access to social media marketing platforms. Students will create a portfolio of their individual work and submit for grading.

Instructors should create a class business page and business account in Facebook and other platforms as needed for student practice and activities.

The course includes a full syllabus and course outline, lesson plans, fully developed course modules, and an Ask the Experts section for questions about social media marketing or the various modules.

Each module includes a module overview, an essential question, content videos, notes, key terms, discussion questions, and challenges and/or activities.

The final portion of the curriculum is a capstone project requiring students to draw from the learning provided throughout the course to develop a full social media marketing campaign. (The capstone project can be done in teams and developed for a local business, school program, or a mock company set up by the students.)

Course Content

  • FileCourse Overview
  • FileCourse Syllabus & Teacher Guide
  • ForumAsk the Experts Discussion Forum
  • FileModule 1, Lesson 1 - Lesson Plan
  • FileSMM M1, L1: Student Notes & Activity
  • FileTeacher Notes and Discussion Page
  • FileQ&A Module 1 Lesson 1
  • FileT-Chart Challenge
  • FileModule 1 Lesson 1 Quiz
  • FileModule 1 Lesson 1: Quiz Answer Key
  • FileT-Chart Example (Teacher)
  • FileModule 1, Lesson 2 - Lesson Plan
  • FileQ&A Module 1 Lesson 2
  • FileStudent Notes Document
  • FileTeacher Notes
  • FileM1-L2: Activity Document
  • FileModule 1, Lesson 3 - Lesson Plan
  • FileSMM M1L3 - Student Notes
  • FileSMM - M2L3 - Teacher Notes
  • FileQ&A Module 1 Lesson 3
  • FileModule 2, Lesson 1 - Lesson Plan
  • FileM2, L1: Student Notes
  • FileM2, L1 - Teacher Notes
  • FileM2, L1: Activity -Initial Website Evaluation
  • FileQ&A Module 2 Lesson 1
  • FileModule 2, Lesson 2 - Lesson Plan
  • FileM2, L2 - Student Notes
  • FileM2, L2 - Teacher Notes
  • FileM2, L2 - Activity: Post Website Evaluation
  • FileQ&A Module 2 Lesson 2
  • FileModule 2, Lesson 3 - Lesson Plan
  • FileStudent's Notes Page M2L3
  • FileTeacher's Notes M2L3
  • FileQ&A Module 2 Lesson 3
  • FileModule 3, Lesson 1 - Lesson Plans
  • FileM3, L1 Student Notes
  • FileM3, L1: Teacher Notes & Activity
  • FileQ&A Module 3 Lesson 1
  • FileModule 3, Lesson 2 - Lesson Plan
  • FileM3, L2 - Video Link & Activity (Modified for Distance Learning)
  • FileM3, L2: Student Notes
  • FileM3, L2: Teacher Notes & Activity
  • FileQ&A Module 3 Lesson 2
  • FileModule 3, Lesson 3 - Lesson Plan
  • FileM3, L3 - Video Link & Activity (Modified for Distance Learning)
  • FileM3, L3: Student Notes
  • FileM3, L3: Teacher Notes & Activity
  • FileQ&A Module 3 Lesson 3
  • FileModule 4, Lesson 1 - Lesson Plan
  • FileM4, L1: Student Notes
  • FileM4, L1: Teacher Notes
  • FileQ&A Module 4 Lesson 1
  • FileModule 5, Lesson 1 - Social Ads
  • FileModule 5, Lesson 1: Student Notes
  • FileModule 5, Lesson 1 - Social Media Marketing Survey
  • FileModule 5, Lesson 1: Teacher Notes & Activity
  • FileQ&A Module 5 Lesson 1
  • FileModule 5, Lesson 2 - Lesson Plan
  • FileQ&A Module 5 Lesson 2
  • FileModule 5, Lesson 2: Student Notes
  • FileModule 5, Lesson 1: Teacher Notes & Activity
  • FileModule 5, Lesson 2.1: H2 Notes Sheet
  • FileModule 5, Lesson 2.2: H2 Notes Sheet
  • FileModule 5, Lesson 3 - Lesson Plan
  • FileQ&A Module 5 Lesson 3
  • FileModule 5, Lesson 3: Student Notes
  • FileModule 5, Lesson 3: Teacher Notes & Activity
  • FileModule 5, Lesson 3.1: H2 Notes Sheet
  • FileModule 5, Lesson 3.3: H2 Notes Sheet
  • FileModule 5, Lesson 3.4: H2 Notes Sheet
  • FileModule 5, Lesson 3.5: H2 Notes Sheet
  • FileModule 5, Lesson 3.6: H2 Notes Sheet
  • FileModule 5, Lesson 3.7: H2 Notes Sheet
  • FileModule 6, Lesson 1 - Lesson Plans
  • FileQ&A Module 6 Lesson 1
  • FileModule 6, Lesson 1: Student Notes
  • FileModule 6, Lesson 1: Teacher Notes & Activity
  • FileModule 6, Lesson 2 - Lesson Plans
  • FileQ&A Module 6 Lesson 2
  • FileModule 6, Lesson 2: Student Notes & Activity
  • FileModule 6, Lesson 2: Teacher Notes & Activity
  • FileModule 6, Lesson 3 - Lesson Plans
  • FileQ&A Module 6 Lesson 3
  • FileModule 6, Lesson 3:Student Notes & Activity
  • FileModule 6, Lesson 3: Teacher Notes & Activity
  • FileModule 6, Lesson 4 - Lesson Plans
  • FileQ&A Module 6 Lesson 4
  • FileModule 6, Lesson 4: Student Notes
  • FileModule 6, Lesson 4: Teacher Notes
  • FileModule 6, Lesson 5 - Lesson Plans
  • FileQ&A Module 6 Lesson 5
  • FileModule 6, Lesson 5: Student Notes
  • FileModule 6, Lesson 5: Teacher Notes
  • FileModule 6, Lesson 6 - Lesson Plans
  • FileQ&A Module 6 Lesson 6
  • FileModule 6, Lesson 6: Student Notes
  • FileContent Calendar Spreadsheet
  • FileModule 6, Lesson 6: Teacher Notes
  • FileModule 7 Lesson 1 - Lesson Plans
  • FileQ&A Module 7 Lesson 1
  • FileModule 7, Lesson 1: Student Notes
  • FileModule 7, Lesson 1: Teacher Notes
  • FileModule 8, Lesson 1 - Final Project